“Operation Tribute to Freedom” was a U.S. Army campaign to thank soldiers who had served in Iraq and Afghanistan. This is a media alert I drafted for one of the tribute events.
During the summer of 2010, I interned for the retirement community’s marketing department and the Penney Memorial Church cemetery committee to re-engage families of deceased residents, and fund raise for the cemetery upkeep.
Here is a sample of the letter that I sent to help raise funds for the cemetery:
Here is a sample of my secured speaking events for “Why We Serve”, a Department of Defense initiative to inform the American public of the personal experiences our military have had while serving over seas. I contacted civic organizations within several states to pitch the chance to have a military spokesperson come speak at one of their events.
I developed specialized media lists – using Cisionpoint and Meltwater software – for my employer’s clients, the main client being early childhood education nonprofit Zero to Three. I tracked early childhood education trends in the media, flagged the most relevant articles, noted the journalists that the organization should follow, and recommended articles to post on social media. Each month I compiled a list of impressions and the estimated viewership of every article in which Zero to Three was mentioned.
I also created specialized media lists used to pitch press releases and upcoming events for organizations like Voices for National Service, the Foundation for Ethnic Understanding and the National Conference on Citizenship.
As a global health intern, I worked for clients such as the Swiss nutrition think tank Sight and Life, the Alliance for Bangladesh Worker Safety, the Bill & Melinda Gates Foundation and the ROTA Council.
After my sophomore year at the University of Florida, I spent the summer interning at FleishmanHillard in Washington, D.C. My main project involved researching civic organizations (i.e., Rotary Clubs, Kiwanis Clubs) around the country that may be interested in having soldiers come speak to them about their experiences in Iraq and Afghanistan. I then cold called each organization and pitched the idea of having our soldiers come speak at their organization meetings. My clients were the Department of Defense and the U.S. Army.
After spending a summer as a marketing outreach intern at Penney Retirement Community, I took a temporary part-time housekeeper position, and within two months, became an assisted living facility attendant with the highest medication administration certification score (100%) of all attendants and certified nursing assistants working for the retirement community. Ten months after taking the housekeeping position, I was running Penmor Place, one of the three assisted living facilities on campus.