I developed specialized media lists – using Cisionpoint and Meltwater software – for my employer’s clients, the main client being early childhood education nonprofit Zero to Three. I tracked early childhood education trends in the media, flagged the most relevant articles, noted the journalists that the organization should follow, and recommended articles to post on social media. Each month I compiled a list of impressions and the estimated viewership of every article in which Zero to Three was mentioned.
I also created specialized media lists used to pitch press releases and upcoming events for organizations like Voices for National Service, the Foundation for Ethnic Understanding and the National Conference on Citizenship.
- Researched and compiled specialized lists of current reporters who focus on client’s issues.
- Provided weekly updates on media landscape.
- Researched and recommended media contacts specializing in client’s issues.
- Pitched press releases and conference events to local and national media outlets.