After my sophomore year at the University of Florida, I spent the summer interning at FleishmanHillard in Washington, D.C. My main project involved researching civic organizations (i.e., Rotary Clubs, Kiwanis Clubs) around the country that may be interested in having soldiers come speak to them about their experiences in Iraq and Afghanistan. I then cold called each organization and pitched the idea of having our soldiers come speak at their organization meetings. My clients were the Department of Defense and the U.S. Army.
- Drafted media pitches for radio segments; edited radio clips to make a compilation CD.
- Tracked clients’ earned media coverage.
- Pitched and coordinated speaking events throughout the country for military clients.